Sushmita
Sushmita is a results-driven Account Manager dedicated to helping businesses achieve sustainable growth through strategic, data-driven marketing solutions. Leveraging her expertise in integrated marketing communications and a proactive approach, she partners closely with clients to understand their unique challenges and develop tailored, multi-channel strategies that deliver tangible results.
Background
Sushmita holds a Bachelor of Science in Advertising Communication and a Master of Business in Integrated Marketing Communication, providing her with a robust foundation in developing strategic, multi-channel strategies aligned with client business objectives.
With six years of experience spanning three countries, Sushmita has honed her expertise across diverse sectors, including childcare, trades & manufacturing, e-commerce, legal, education, professional services, home improvement, health, and fitness. This extensive experience within various advertising and marketing agencies has equipped her to build strong client partnerships, deeply understand business challenges, and craft effective, tailored marketing solutions.
What does Sushmita's day look like
Sushmita’s days are a blend of data analysis, client meetings, campaign performance reviews, and strategic planning. She maintains a strong focus on ensuring every campaign directly supports business goals and is continuously optimised for peak performance. From troubleshooting challenges and collaborating with the campaign management team to identifying emerging growth opportunities, she consistently refines processes to enhance both the client experience and drive superior results.
Known for her efficient approach, Sushmita is passionate about contributing to her clients’ growth. Her proactive nature is evident in her regular client catch-ups, designed to gather valuable business and industry insights, provide strategic recommendations, and ensure ongoing alignment. She prioritises face-to-face meetings whenever possible, believing they are essential for immersing herself in her clients’ businesses, understanding their challenges firsthand, and fostering stronger, more productive relationships.
What Sushmita gets up to outside of work
Sushmita is a true foodie at heart, always eager to whip up delicious meals and explore exciting new cuisines! She’s a big believer in holistic wellbeing, keeping active with yoga and badminton, and loves venturing out to discover new places. Mornings often find her strolling along the Brisbane River, followed by a relaxing break in the park, maybe even a board game or two with her partner.
When she’s ready to unwind, Sushmita loves getting lost in a good book (realistic fiction is her jam!) or getting hooked on a suspenseful movie. Puzzles are also a favourite pastime – think Sudoku — which probably explains her sharp problem-solving skills, whether she’s crafting a killer marketing strategy or dominating game night!
Above all, Sushmita is passionate about continuous learning and self-improvement, and she truly values building meaningful connections, both in her work and personal life.