Attwood Marshall Lawyers

Attwood Marshall Lawyers are a leading national firm with specialist teams across all areas of law.

With origins in Tweed Heads, Attwood Marshall has grown to support individuals and communities across the country with offices throughout Queensland, New South Wales and Victoria. With the motto ‘Helping people and changing lives for the better’, every step in their digital marketing journey is measured on the success of this statement, and the ability to reach people to do just that.

Attwood Marshall Lawyers engaged with EDGE to help them identify how the firm could strengthen its online visibility in Compensation law, a key area of practice for the firm.

After EDGE took a deep dive into the firm’s organic presence, it became evident that the firm was visible for a number of topical research terms but not high-intent transactional terms.

In order for EDGE to execute a long-term organic strategy, we first had to address the foundations of the website and its architecture.

We proposed a complete website rebuild and restructure with a heavy focus on SEO and best practice architecture to support Attwood’s primary area of focus and national growth plans across all practice areas. We also ensured Google could crawl the site seamlessly and rank them as an authority on all practice areas of law.

Following the website’s rebuild and subsequent success in the Compensation Law area, EDGE rolled out the second phase of the strategy, which encompassed a national campaign across nine areas of practice.

The current organic strategy with Attwood Marshall Lawyers is over 90 pages on their website.

Over the course of the relationship, we are proud to have hit many milestones in recovering lost traffic and exceeding peak traffic numbers before we engaged with the firm. We have measured this success by looking at traffic value and growth over four consecutive years.

Ongoing, our SEO Technicians work closely with the Marketing and Media Team at Attwood Marshall to continuously collaborate and improve the on-page content and experience in the ever-evolving digital landscape. We are incredibly pleased with the recent gains made to set the site up for the release of Google’s AI Overviews and the strength of the site and its ranking during the many algorithm updates that have been released over the four years and as of late in preparation for Google new organic iteration.