The foundation of our SEO strategies
As a leading SEO company on the Gold Coast, our team uses expert strategies to create highly tailored strategies designed to improve your rankings. Your online marketing matters, and with a team that knows the ins and outs of authentic SEO services, we're here to show you how to get ahead of your competition.
So how exactly does our process work?
We count on a few elements to craft each strategy for our Gold Coast SEO clients...
Through Google Analytics and our suite of innovative tools in-house, your dedicated SEO expert will observe your current rankings and assess the progress of your competition. From there, they'll create a highly tailored strategy that's designed to grow and improve your online marketing, brand influence and keywords. Whether you're global or local, as a business owner, we know you only want to grow – and we're here to help you do just that through a well-researched plan that proves our experience in the field.
Whether your goal is to achieve an outstanding ranking on Google, or pack a punch on social media, each strategy we create shares one mutual factor: the ability to convert your target audience. Through organic channels or paid platforms, our SEO expert team or social media pros can improve your conversion rates, generating more leads when they matter most. The true essence of our service relies on helping you grow to where you want to be, not sit stagnant in an online world that's rapidly changing. Let us help you navigate the tides as Gold Coast SEO professionals you can trust.
Through Google Analytics, we'll identify how many visitors your website is receiving and assess how a new strategy can better these figures. Our aim is to have those digits in the green, trending traffic upwards and sky-rocketing your ROI. We'll get you ahead of your competition and improve your business presence both online and offline as a result. Through a positive experience and highly collaborative approach, we're a Gold Coast SEO company that ensures you're on track to success.
Content is still well and truly king. If you're looking for an SEO expert on the Gold Coast that can give you prime real estate on Google, it starts with embracing the powerful influence of content. As a business owner, you're a leader in your own right, and content can fully reflect your ability to show off your expertise. Beyond this, it proves credibility, furthers your online presence and tells your target audience that your services can be trusted.
If you're looking for an SEO company, Gold Coast businesses like yours should be focusing on finding an expert team that understands how content plays a crucial role in your online presence. Carefully crafted towards your branding, our strategy and the user experience, we'll create words that are highly influential, quality-driven and true to your brand. Experience what it's like to have the very best words by your side, all with our online marketing experts.
No successful strategy comes without a plan of attack. Our process includes ensuring we're on track to ranking you at the top of Google, with keywords that pull in high-volume traffic at the same time. As this journey requires constant monitoring, we'll grow your success by ensuring all organic factors are refreshed when they need to be, and that your rankings are tailored to suit the shifting tides of search engines.
Side by side with your team, we'll pinpoint KPIs that both parties are happy to work towards, creating a highly collaborative approach that's formed off of trust and transparency.
At each step of the process, we'll ensure you're happy with our approach and that everyone understands the next steps in the phase. We highly recommend during this time that you ask any questions you may have so that we can ensure both teams can form a powerful collaboration.
During this phase, we'll outline what you can expect with an organic SEO or social media strategy and how long it will take to see top results. As this process can be a long-term solution, it's important to note that we work hard over several months to ensure the absolute best results for your brand.
Our SEO agency Gold Coast specialists are focused on transparency, not pulling the wool over your eyes; that's our difference.
Your top questions on SEO answered
We understand that diving into a whole new online marketing campaign can be overwhelming. There's lots to think about; from rankings through to keywords and what kind of SEO experts Gold Coast has to offer. Luckily, we're here to answer all of your questions, allowing you to make the most informed decision for your business.
In a nutshell, SEO uses a variety of strategic efforts to make changes on and off your website, in order to increase rankings for certain keywords on search engines. This means you end up at the top of those results pages when you type in a query. When you achieve this kind of position, the result is more organic traffic, quality leads and an increase in conversions.
While there's a lot that goes into ranking on search engines, it typically includes elements such as:
- Competitor analysis
- On and off-page optimisation
- Content creation and optimisation
- Link building
- Reputation management
- Keyword research
- Mobile-friendly designs
- Social bookmarking, and more
- Metadata optimisation and more.
Depending on the complexity of your campaign and the keywords you're aiming to rank for, the cost of SEO can vary. At Edge Marketing, we tailor a quality strategy that's specifically designed to increase your online presence. We highly recommend getting in touch with our team to find out how our services can fit into your budget and requirements.
It's important to consider that all SEO marketing Gold Coast campaigns do take a certain time frame to hit the best results. This will depend on your current rankings and the nature of the keywords you're focusing on. However, this tactic is not a quick-fix or Band-Aid marketing approach - it's a long-term effort that delivers long-term results. Quality campaigns are based on hitting certain goals over a period of time, rather than rushing to get to the top of the pages on search engines using unfavourable techniques.
Note: If someone has promised to get you to the top of Google instantly, it's likely they are using "black-hat" tactics to get you there. Using these means you risk a penalty - something that can be hard to come back from.
You should consider this kind of service as a continuous, ongoing effort. The aim is to increase and improve your rankings over time, carefully hitting all the criteria that Google algorithms have in place. This means that it's not a start-stop strategy; our SEO Gold Coast experts continuously monitor your campaign to make your results are consistently trending upwards.
There's no hard and fast number for how much traffic defines success. Ultimately, it's what you as business owners feel is a realistic objective to aim for. Each agency will have their own views on what kind of data you should reach for, and at the beginning of your time with Edge, we'll set firm KPIs that both teams can compare and measure over time. This will help you to assess how your campaign is tracking and whether the leads you're receiving, as a result, are paying off.
If you think of your website and the rest of the online world as one big web, strands that connect back to your place in it strengthens your position. Think of these as other websites pointing back to yours with a link. Maybe they have mentioned you in their content or in an announcement - this kind of quality backlink is a huge ranking factor on search engines and is something that Google's little bots consider favourable. If your competitor has zero quality backlinks and you have a good profile of them happening, you're likely to see positive results in your rankings.
Like almost everything in life, there's always a way to cut corners, and in the land of search engine optimisation, it's commonplace. Unfortunately, it's something that can land your website (and business) in hot water and can be extremely hard to repair after the fact.
Known as 'black-hat' SEO, these techniques go against the guidelines of search engines like Google, in order to get a site ranking high in results pages rapidly. This often includes stuffing content with keywords or using bad link building tactics.
Quality backlinks are considered those that are trustworthy and from high-authority or popular websites. Generally, they are related to your industry and are credible in nature.
Whether you're utilising local SEO or looking for a global campaign, your dedicated SEO Gold Coast specialist at Edge Marketing will conduct careful research into trending phrases for your industry. These are high-volume keywords that people looking for your services and goods type into search engines on a frequent basis. The aim is to then focus on these phrases across your content and optimisation, in order to grow your organic traffic. Aiming for the most relevant, strategic keywords means you're more likely to receive quality leads, rather than those that aren't actually interested in what your brand has to offer.
To conduct keyword research, we'll use Google Analytics and a variety of specialist tools to assess your business ranking on search engines, as well as the competition for them. Our agency is equipped with a number of platforms to ensure we're aiming for the best possible results at this step of the journey, attracting traffic that converts.
This represents the number of people who use the phrase in their search query. This is usually in a given time frame and the data allows marketers to better interpret how effective the phrases are in a strategic sense. Using high-volume keywords generally drive more traffic to your website.
Google AdWords is a pay-per-click service that allows you to target certain keywords and appear for them with an ad in search results. SEO is considered an organic technique, whilst AdWords is considered paid. Both have their own pros and cons, but AdWords is more suited to those looking for quick, more short-term results.
Google Analytics is a free platform that lets you see and track data about the way visitors use your website. It's also very helpful for optimising parts of your site and looking at how certain elements are delivering results. Professionals in the field - like us - know how to interpret this data to improve your overall campaign.
This depends on your business and the agency you work with. Generally, with our clients, we look at how our SEO service has helped your traffic and click-through rate (CTR). Your CTR is the number of times that your specific search result is clicked on, and then divided by how many impressions/view it receives.
Getting the rankings you want is half the challenge, keeping them is the other. As search engines constantly update their algorithms to reflect user behaviour, an SEO expert has to then tweak the campaign to reflect these changes. Because of these shifts, your rankings can change from one day to the next, so we highly recommend having an expert looking at your strategy for the long-term. IF you choose to discontinue SEO, you're likely to see a loss in rankings very quickly.
If there's one thing we know about Google, it's that you can never predict what they've got in store. It keeps us on our toes, and we constantly make sure we're paying attention to client results to see how campaigns are affected on a daily basis. Google has been known to make around 500 updates to its algorithms a year, but knowing when they're going to happen is somewhat of a mystery (most of the time).
These days, mobile-friendly SEO is a big ranking factor. If your website is optimised for mobile devices, you're more likely to rank where you want to. Google favours these designs, mostly because it has a keen focus on reflecting user experience and behaviour. Mobile SEO is focused on ensuring the overall experience is seamless for the user, and that swapping from one device to the next doesn't hinder their ability to find what they're looking for.
We highly recommend employing mobile optimisation as soon as possible, in order to improve your ranking on Google.
For business owners that are looking for a way to ramp up their marketing, it's important to action SEO as soon and as often as possible. You'll need to be patient, as you're working with a completely new website (most likely) and brand; results won't come overnight. Over time, you'll garner the brand exposure you need to be seen and the authority your website needs to accelerate itself up search engine results.
There are a number of reasons why having a fast-loading website is integral to the success of your SEO campaign:
- Google uses site speed as a ranking factor
- Fast sites are easier for Google bots to crawl (look through)
- They have a higher conversion rate than slower sites
- It improves user experience
- It decreases bounce rates (a negative SEO factor).
When you're targeting a specific location, you need to consider the target audience involved and any changes in keywords. For instance, fine dining may not be so big in one postcode, but across the city, it could be huge. It pays to research your target market and the type of engagement you can expect. This way you can tailor the content to reflect the users' needs, wants, desires and interests - all according to their location.
There are, of course, other platforms like Bing and Yahoo! that you could keep an eye on, but Google is by far the most comprehensive, most widely used search engine in existence. You can also utilise search trends across other sites like YouTube, the App Store, Google Play and even Amazon. How you want to tailor your campaigns is ultimately up to you. However, our SEO experts will always provide guidance and recommendations on what options we feel are best for your business.
Content is a ranking factor for so many aspects of SEO. It also makes your site more crawlable; a.k.a, easier for Google's little bots to make their way through their website and see what you're all about. This is how they then take a snapshot of your site and place you in search results (otherwise known as indexing).
Having more content and making sure it's constantly refreshed, means you're giving Google a reason to remain interested in your website. You're giving the search engine another reason why it needs to come back and check out what you're all about, and in SEO, that's crucial. Beyond bots and search engines, content helps build trust and credibility with your target audience. If you can prove to your prospective customers that you know what you're talking about and can solve their biggest issues, then they'll stick with you for the long-run.
Whether it's through algorithms, bots or an actual employee, Google can flag your site if you haven't followed its best practices. You'll know if you've received a penalty if your rankings suddenly plummet. Figuring out what you breached can be the harder challenge to navigate. Obviously, it's just best to avoid using any black-hat techniques in the first place.
Facts we bet you didn't know about SEO
Okay, now that we've answered your most burning questions, we're going to dive into a few nifty facts around SEO that we bet you had never considered.
Ultimately, you can rank without links, but Google does place a keen focus on this element more than other search engines. For example, Russia's Yandex doesn't even consider links as a signal or criteria, but the SERPs do differ significantly from what you'd see on Google. Yandex uses algorithms that are designed to be "link-free".
The influence of social shares and engagement is still largely a mystery when it comes to ranking, and there's no 'yes' or 'no' answer just yet. Generally, we do see more engagement on social channels for websites that rank higher up in SERPs than those that don't.
Unsurprisingly, the more time your site is live and working properly, the more Google favours you through rankings. The search engine wants to provide users with the best possible experience, so recommending websites that are constantly down doesn't make sense for them. Ensuring that you're up for every minute of the day will pay off big time.
If you're considering which host server to choose, the location does have a big impact on your site speed and the ability to rank properly. The number one thing you'll want to consider is where your target audience lives; even just the country will do.
The reason for this is because sites generally load quicker when their host server is closer to the users making use of them.
Breaches on your website cause huge headaches in terms of SEO results. Even though Google may not penalise you for experiencing a security breach, plenty of research has provide that these threats can result in technical difficulties that stop Google from ranking your site. An SEO specialist Gold Coast businesses can trust will be able to determine if there are any risks happening and how to stop them in their tracks.
Even though it's the first thing your users see when they hit your site, you need to make a good first impression. And that means keeping user experience in mind. Having too much text or information on your homepage may deter your target audience. Leave some text for your other pages and let them funnel through. Confusing your visitors won't make for a happy customer base.
Rather than a formula, we like to think of keyword inclusion as a bit of an art-form. YOu need to balance readability, quality, and value with careful placement of these phrases. Don't aim for 'X' amount of mentions; it's more important that the phrases are in "all the right places" than included a certain number of times.
How to know when SEO is right for your business
Sometimes it's hard to know where to invest your marketing budget. There are so many ways to advertise your business online, and SEO is only one aspect. Ultimately, it can deliver hugely strong results for your brand, but it's not always the perfect option for every single business. Here's how to tell whether it's a fit for you.
Budget: If your business wants to rank quickly for a certain term in a certain time frame, all on a specific budget, chances are this might be tricky to do. Estimating how much SEO will cost isn't as straight-forward as other campaigns, like PPC, and there are a lot of variables. Your dedicated SEO Gold Coast expert at Edge will help you make an informed decision around the financials and the ability for your campaign to perform in correlation with your objectives.
A new business in a competitive industry: We always highly recommend actioning SEO as soon as possible, if you're going to do it on a new website. However, if you're looking for quick results in a very competitive industry, there may be better ways to utilise your spend. Ask your Edge account manager what's right for your brand.
First place or nothing: If your mindset is based on only getting to first place on Google search results, then you may be disappointed. Because of competition, this isn't always possible and there's no magic formula for getting there. We always encourage our clients to look at their traffic, conversions and other data, rather than pure rankings, when assessing their results.
Multiple countries: Targeting a number of countries is not impossible, but it is more expensive and can be far more complicated to action. If you do not have the budget or time frame to cater to this, SEO may not be the best fit.
Variety of languages: Just like targeting multiple countries, targeting a long list of languages can be difficult (but can be done). You'll need to have different versions of your content for each location, and lots of technical work done to avoid any issues. Rest assured that SEO Gold Coast specialists like ours can do this, but you will need to be patient and able to give the time frame for it.
Above all, we always encourage prospective and existing clients to get in touch with our experts to explore the variety of online marketing options that are available today. No matter what industry you're in, or the current rankings you're experiencing, our experts are equipped with the know-how and expertise to ensure you're able to see results. From social media marketing through to SEO, Google AdWords and more, we provide a holistic approach to digital media and marketing that puts a spotlight on quality.
Our business model is centred around authentic traction and results for our clients. Unlike other SEO services Gold Coast offers, we provide a truly transparent suite of solutions that drive a real impact. Moreover, we've worked hard to establish our reputation and continue to expand our offering to ensure next-level performance across all campaigns.
To find out more about how we can help your brand further your online presence, get in touch with the Edge Marketing team on 1300 558 659. Conveniently positioned on the Gold Coast, we're here to help your local business reach new heights and kick goals.
Let us show you why we're the trusted agency of choice.